Huge
Ski Magazine
This project was a result of being a designer and an ex-ski athlete. I saw an opportunity to modernize and elevate the sport through design. I felt magazines surrounding freeskiing had not evolved. The name Huge is meant to capture the scale and extremity of the sport. An elevated design language was used with a clean, modern aesthetic to let the two main elements of a ski magazine shine—photography and writing.
Concept.
Creative Director: Jason Durgin
Designer: Jason Durgin
Photographer: Grant Gunderson