Hypershift

Hypershift implements and manages complex information technology systems for companies both small and large. We positioned Hypershift as a human-centric brand, giving it separation from its’ competition. The result is a brand that strikes a balance between technical and approachable. Serious yet warm. The logo is an abstract “H” that speaks to forward movement and progress.

Creative Director & Designer: Jason Durgin
Client: Hypershift
San Francisco, Calif