Workonomy
Workonomy was a B2B2C effort by Office Depot. They came to Landor to design a global brand for “Workonomy”. This concept revels in the expression of the story as much as the story itself. By showing rather than just telling, we made the idea of humanity real. A simple mark and a bit of editorial wit allowed us to get familiar with our customers while creating a genuine relationship and delivering insightful, valuable direction.
Designed at Landor Associates.
Illustration is FPO/directional only.
Client: Office Depot
Creative Director: Thomas Hutchinson
Illustration: Estudio Santa Rita
Lead Designer: Jason Durgin